MCTC Aura logo

A responsive website that let's the photographers shine

AURA is the MCTC 2014 Photography and Digital Imaging portfolio show. This project was a creative collaboration between print designer, Rhia Brutger, and myself. Her logo design was the starting point as I began developing my concept for the web site.

aura | Jeffrey Smith

Throughout the project, I sought to develop a website that was cohesive with the rest of the branding efforts and would allow the photographer's work to stand out.

aura logo | Jeffrey Smith

During our initial meeting, we talked extensively about the word aura and how it related to their class. They wanted their brand to feel:

  • professional
  • creative
  • “the show should have an aura about it”
  • unified
  • like a collective energy
  • luminous

The Result

aura iPad | Jeffrey Smith
aura iphone | Jeffrey Smith

For the final version of the website, I customomized the Foundation Framework.

The photographers's information has been organized into a flat-file structure. Photographer pages are generated dynamically using PHP

eclipse | Jeffrey Smith

up next:

Jeffrey Smith Pastels

Pastel Portfolio Show